Writing Examples
Blog Post for Company Award
Winning an award as a company calls for celebration—and a blog post! What you see here is the original copy I wrote for the published blog post. The post was later edited and repurposed for company recruiting including a call to action (CTA) to Mango Languages' Careers page.
Tone: A balance of Mango's playful brand voice with purpose-driven, collaborative, and intelligent thought leadership.
User Onboarding Email Series
Choo choo! All abroad the email engagement train! Once a user signs up, a marketer's job is not done. This is where user engagement begins. Using a combination of automated and trigger-based email messages, I created an onboarding email series that engaged various user cohorts with relevant features.
Split A/B testing was employed on all emails to find the best conversion rates for Subject Line and CTA.
Video Script for K12 Product Launch
Winning the hearts and minds of language educators with an edtech product is no easy feat. The script I wrote for the Mango Classroom video carefully approaches the idea of a supplementary resource for students and gracefully highlights solutions to educator pain points.
To view script copy click here.